Written by Euan Bass featured in Pro Mobile Magazine – Issue 84 – July/August 2017
Full Day Wedding DJ Services
This DJ blog is about the current trend in our profession for ‘Full Day Wedding DJ Services' & on the face of it, what a great idea. You spend a few more hours & potentially double your income for the booking… or do you? My aim in writing this not to tell you what to charge, but to make you think about how much time you spend on these all day gigs & how that compares to other types of Wedding DJ bookings. For years, ever since the invention of the double deck DJ system, we would rock up at a wedding venue & after the toasts & speeches, set up our equipment & entertain the guests until the very last dance. But in recent years there has been a trend for DJs to offer a whole lot more….
The ‘Full Day Wedding DJ’
For those that do not currently offer this service, the Wedding DJs role when working across the full day at a wedding celebration usually looks something like this…
Seat the guests for the ceremony
Play ceremony music
Maybe assist the photographer with crowd control
Organise the receiving line
Seat the guests for the wedding introductions
Host the Grand Entrance
Introduce toasts & speeches
Introduce the cutting of the Cake
in addition to all of the above we set up our DJ equipment & introduce that all important first dance & deliver an amazing party with the dance floor busy all night.
I wanted to work out my hourly rate of pay. "Oh, that's easy," I hear you say, for a 5 hour booking just divide the fee by 5 hours & that’s the hourly fee. But that would not give the true hourly rate. Before I can work that out I need to know exactly how many hours I will actually spent at the booking, not just the time I am actually playing music. When I totted up the numbers I was shocked by the difference between the hours I spend on a full day wedding compared to an Wedding DJ evening party.
At the moment, the difference between my evening only rate & full day rate is 1.75 (175%) I asked a few other Wedding DJs & found that their rate difference range from 1.5 (150%) to double (200%) I’m bang in the middle! This has really made me think about my rates & the strategy for my business. Many of us see the All Day Wedding DJ as the Holy Grail for making money as Wedding DJs, but I've found that my time is actually better spent on evening only bookings. To make best use of my time, I either need to significantly increase what I charge for my Full Day Wedding DJ service or else concentrate on booking in more evening only events.